SEO is an acronym for Search Engine Optimization and SEM is an acronym for Search Engine Marketing. Search engines use a formula to determine what order search engines display results when people type in their questions on the search engines like Google, Yahoo, etc. In very general terms, the search engines review the traffic to an individual site, fit with the question entered into the search engine, and the relative importance of a site to determine the order that websites show up. Please go to our SEO page to understand how we can help Search Engine Optimize your website to help your company affordably drive traffic and profits for your business.

SEM is an acronym for Search Engine Marketing. In simple terms, SEM incorporates SEO tactics along with PPC (Pay Per Click) methods to bring targeted customers to your website. PPC is a marketing technique where your company bids a certain amount to appear on the "sponsored ads" that appear on the very top and far right side of search engines like Google. Your company only pays when a customer clicks on your ad and then is redirected to your website. The key to being successful is to select the best key words that will bring customers ready to purchase on your site and to bid the right amount so that you ad will show on the first page of search results.

NVHOST.com is an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) so please let us know how we can help.